![]() ![]() Core Web VitalsĪt the very end of May, Google announced something called Core Web Vitals, a set of metrics designed to help SEOs identify opportunities to improve the user experience of their website.īasically looks at stuff like how fast page loads–not exactly new.Īccording to Google, Core Web Vitals are a set of metrics that quantify key performance factors from the user perspective. Today, optimizing any content, be it a blog post or a Google Action, means embracing conversational queries and semantic search.Īs such, you want to continue focusing on this conversational approach to make sure that you’re ranking in as many different ways as possible. It’s also worth pointing out that optimizing for voice search looks a lot like optimizing for “regular” search. Likely, when things return to normal (whatever that may be), we’ll start to see voice queries pick up again. It’s embedded in our lives now and remains a factor for optimizing for the featured snippets or local search.īarry mentioned that voice is also something we do when we’re out and about, which means, due to COVID, fewer people are performing “near me searches.” He points out that we’re using it all the time to get directions or talk to our thermostats. More importantly, is it something we should think about as we prepare for the updates?īarry doesn’t think voice is over. While not a “core vital,” voice is still part of the Google user experience.Īs we consider some of the upcoming changes, I asked Barry, what’s going on with voice search. Yet all of a sudden, the buzz disappeared. It wasn’t long ago when the SEO community was buzzing about Dialogflow and Google Actions. Should Voice Search Still Be a Focus for Search Marketers? I sat down with SEO expert, Barry Schwartz to talk vitals and what marketers can do to get prepared for the update. While the changes won’t take effect until 2021, the fact that Google is giving us a six-month lead suggests these performance metrics are a big deal for SEO. Google recently announced the new Core Web Vitals will soon become official ranking signals. ![]()
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